When Big Crown was brand new The Shacks were one of the rst bands wesigned. Shannon was still 17, so we had to wait until her eighteenth birthday tosign the contract. Their introduction to the world was a feature on an El MichelsAffair track “Strange Boy” and it did not take long for them to catch on fromthere. Next was the B side of that El Michels Affair 45 “No Surprise” and themomentum kept going for them. We followed up with their self titled debut EPand that’s when things started to move faster. The Shacks got invited to tour theUS and Europe with Chicano Batman and Khruangbin. It was during one of thoseruns that the Apple ad happened. Their cover of “This Strange Effect” got placedin a global ad campaign and the director insisted that Shannon star in the spot.That ad ran on every major TV network in the US, playing during the Superbowl,SNL, and every other high prole thing airing during that time. Then they rolled itout across the globe amassing